A step-by-step course for therapists who want to exit smart — not scramble
You didn't grow a group practice by accident.
It took years of hard work. Hiring decisions you agonized over. Systems you built from scratch. Late nights wondering if it was all worth it.
And now you're asking a different kind of question:
Is it time to sell? Could I actually do that? What would I even get for it? What happens to my team, my clients — the thing I spent years building?
Most therapists never get good answers. So they hold on too long, sell for way less than they should, or walk away with nothing at all.
They find out too late that they could have had a very different outcome — if only someone had told them what to do and when.
That's exactly what this course is for.
Therapy school taught you how to help people. It didn't teach you how to build a business — and it definitely didn't teach you how to sell one.
Here's the hard truth:
Selling a practice isn't like selling a house. There's no Zillow estimate. But there is a process — and without the right preparation, you're walking into negotiations blind, up against buyers who do this for a living.
The good news? With the right knowledge and enough lead time, you can sell your practice for what it's actually worth. On your timeline. To the right buyer. In a way that protects your team and your clients.
You just need someone who's been through it to show you how.
I'm Gabrielle Juliano-Villani, LCSW.
I started my private practice in 2017, grew it into a multi-clinician, seven-figure group practice, and sold it in 2021.
It was one of the hardest and most rewarding things I've ever done — and I made mistakes along the way that I don't want you to repeat.
Since then, I've been consulting, teaching, and helping other therapists build businesses that are sustainable, profitable, and — when the time comes — actually sellable.
I've coached for SBA Thrive, spoken internationally on practice ownership and exit strategy, and worked with countless therapists who had no idea where to start.
I created this course because therapists deserve straight talk. Not hype. Not vague generalities from someone who's never done it. The real, step-by-step picture of what it takes to exit successfully.
“I was in private practice for over ten years prior to starting my group and as you probably already know, it is not an easy next step. I could not have done this without the support and knowledge of Gabby and I would recommend her to anyone!”
Entrust Coaching
And honestly? Even if selling feels years away, this course will change how you run your practice right now. The things that make a practice sellable are the same things that make it sustainable.
We walk through exactly how buyers calculate value, including a simple formula you can apply to your own numbers. You’ll finish this section knowing your ballpark valuation for the first time. (Yes, we cover EBITDA. No, you don’t need a finance degree.)
The specific things buyers look for — recurring revenue, clean financials, low owner dependency, stable staff — and what you can do right now to check those boxes, even if a sale is years away.
Financials, documentation, operations, leadership structure, and how to reduce your own role so the practice can run without you. This is the work that determines your sale price.
The best time to sell isn’t when you’re ready to leave — it’s when your numbers are strong. We’ll talk through how to plan 12–24 months ahead so you’re selling from strength, not desperation.
Cash offers, earn-outs, equity, asset sales — we break down what each of these actually means for you, so you can compare options and have an informed conversation with your attorney and CPA.
What buyers will ask for, why every detail matters, and how to stay organized and calm when someone is looking under every rock in your business.
When and how to tell your team. How to protect confidentiality. How to manage the emotional weight of letting go of something you built. This part is real, and we talk about it.
“I would like to thank Gabrielle Juliano-Villani for working with me on my group practice and helping me to get up and going! It started with a vision, and she has given me the confidence and knowledge to turn this into a reality.”
Great question. And if you just Googled it and felt more confused, that’s completely normal.
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization.
Here’s what it actually means for you:
When a buyer looks at your practice, they don’t just look at what’s in your bank account or what your tax return shows. They look at EBITDA because it gives a clearer picture of what the business truly earns — stripping away taxes and accounting adjustments that don’t reflect the day-to-day reality of your practice.
Here’s the important part: your EBITDA is almost always higher than your net income.
That means your practice is likely worth more than you think.
A simple example:
So that same practice that “makes $180K” could be worth anywhere from $585,000 to nearly $1,000,000 — or more.
That’s why this number matters. In this course, we walk through the formula step by step with real examples so you can calculate your own. No finance background required — pinky promise.
13 lessons covering the full process
from your first questions to a signed purchase agreement — plus a brand new
2026 update covering what's changed in the current market.
Click here to get a peek inside
1. Intro & Why This Matters
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2. Why Should I Think About Selling
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3. Why Would I Want to Sell
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4. What Makes a Business Attractive to Buyers
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5. Timing — When to Sell (and When Not To)
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6. How Much Is My Practice Worth
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7. Other Ways to Prepare
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8. Finding a Buyer
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9. What Happens After an Offer
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10. How Deals Are Structured
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11. What Else You Need to Know
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12. Resources & Wrap Up
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13. 2026 Update: Selling a Group Practice Today
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This is a recorded live training with lifetime access.
Watch at your own pace, revisit what you need, and come back as your timeline evolves.
A month-by-month prep guide covering the 12–24 months before a sale, so you always know what to work on next and nothing falls through the cracks.
Plug in your own numbers and get a realistic picture of what your practice might be worth. This alone is worth the cost of the course.
A side-by-side breakdown of your deal options — cash, earn-out, equity, stock sale, asset sale — with plain-language pros and cons so you can actually compare them.
Don’t walk into a buyer conversation unprepared. This list covers values, financials, deal structure, staff retention, and transition terms.
“The sale went through today on my business!!! I’m so incredibly excited about this next chapter!
I just want to thank you so much for everything you did for me!
I could not have done this without you!!!”
LSCSW
Here's the part no one tells you
The best time to sell is when your practice is doing well. When profits are climbing, staff is stable, and you're not running on empty. That's when you have leverage. That's when buyers compete for your business.
The worst time to sell? When you're exhausted and just want out. Buyers can sense it — and it costs you. In your final number, your deal terms, and your ability to advocate for your team.
Not at all — and honestly, the earlier the better. A lot of what we cover will change how you run your practice right now, making it more profitable and more sustainable whether you sell in two years or ten.
Yes — this was built specifically for therapists, not MBAs. Every financial concept is explained from scratch with real-world examples. We go slow, we use plain language, and we make sure you actually understand.
Probably more so. Understanding the value of what you’ve built — and what it would take to sell it — often completely changes how practice owners make decisions. Either way, you’ll be making that choice with real information instead of guessing.
This is one of the most common fears practice owners have, and we address it directly. We talk about when to tell your team, how to handle those conversations, and how to protect confidentiality throughout the process.
Then this is still for you — maybe even more so. We cover what actually moves your valuation up, which means you can spend the next 12–24 months actively improving your position before you ever talk to a buyer.
This is the real thing. It’s a full recorded live training — not a 20-minute intro or a lead magnet dressed up as a course. We go deep on every stage of the process, from the first “should I sell?” conversation all the way through due diligence and closing.
Lifetime. Take it now, revisit it when you’re closer to selling, share it with your business partner — it’s yours to keep.
If you want personalized support — a 1:1 consult, a VIP day, or ongoing consulting — those options are available. Details are inside the course.
Gabrielle started her private practice in 2017 and grew it into a seven-figure group practice before selling in 2021.
Since then she's been consulting with therapists and practice owners across the country — helping them build profitable, sustainable businesses and plan smart exits.
She's coached for SBA Thrive, spoken internationally on practice ownership and business strategy, and worked with countless therapists who wanted to sell their practice but had no idea where to start.
She knows this process inside and out — not just because she's studied it, but because she's lived it.
You deserve to understand what that means — and how to capture it — before it's too late to prepare.
Your practice has real, significant financial value.
